Case Study
Pickwick Tea Topics
Victor made this series of award-winning documentary commercials in which real people are asked a meaningful and thought-provoking question found on a Pickwick tea bag label.
Agency: TBWA ⚡️ Cannes Lions Winner 🦁 Online videos and 30 second TVCs
All of these are in Dutch, but you can turn on subtitles.
Pickwick is revitalizing its connection with its target audience by emphasizing genuine interactions in an era marked by diminishing social traditions. Pickwick transforms the humble tea bag into a unique medium that sparks conversations.
The brief:
TBWA commissioned Victor and his Dutch production house Hazazah to locate individuals with deep questions. They wanted some very specific
a man requesting his traditional father-in-law's blessing to marry his daughter
a former high school bully seeking forgiveness from her victim
a refugee wanting to join a Dutch football team for a game during the traditional tea break.
The one about the school bully
The case film by TBWA
Research phase:
Victor and the team found multiple sets of people for every story. We presented them to the creative team at TBWA and together we picked the perfect candidates to present to the client.
The one about the traditional father-in-law
The shoot
Victor’s main focus on the day is to get the most impact on the screen, so that means that te people we are filming have to deliver real and profound emotions.
Therefore he is very thoughtful about designing their shooting day. How to get them in the optimal emotional state to ‘deliver’ when the cameras are rolling.
The one about the Syrian refugee who wants to play soccer