Advertising has a problem. More specific: Brands have a problem. 

As advertising has predominantly shifted to social media, platforms where low-quality videos often outperform high-production-value films in terms of conversion, the question arises: how can brands enhance their identity?

Documentary —or non-fiction— advertising bridges this gap. It combines the authenticity and raw appeal that the TikTok generation craves with high-quality filmmaking that remains true to the brand, featuring real people and genuine stories, without compromising the brand's integrity.

In this new era of commercial storytelling— real people and their raw, unscripted lives take center stage. This isn't just marketing; it's a peek behind the curtain of the human experience, with its real-life dramas, joys, and triumphs.